I was commissioned by Alan Burrows on behalf of Mazda, to illustrate around 8 full double page spreads, as well as the cover, for the Pan-European brochure, launching and promoting the Mazda 6. I was briefed to create a futuristic illustrated setting within which to work each of the studio shot vehicles. This involved working alongside the photographer to maximise compatibility, mainly with regards to the necessary lighting and perspective. (NB: some of the vehicles shown within these images are not the final cleaned photographic versions used within the brochure, and therefore may not be of the intended quality).Advertising, Digital Art, Illustration2013
A graphic solution for depicting the limited resources of planet Earth. Used as cover art for Strategic Risk magazine..Creative Direction, Digital Art, Editorial Design2015
Where has all the money gone? Commission by 'Euromoney'..Digital Art, Illustration2015
- To come up with a brand ident for a piece of financial software. For presentation to potential investors.
- To design and produce a series of 10 slides, interpreting the core functionality of the software in a manageable and easily digestible format.
- To establish a simple icon style to be used within the software itself.
- The software itself is focused on bringing funding to smaller businesses, where the money is so desperately needed.. It’s easy for lenders to lend to large corporates with a small associated risk, but very difficult for them to do the same for the smaller more entrepreneurial startups for example. This software is designed to take away the risks by redirecting funds and thus open the door to the little guy..
- The concept I presented to my client centred around the idea of the main server [the FundID software icon] as the central core element to the entire graphical language.
- My idea was to have a little red light as the core aspect of the brand, think HAL form Kubrick’s 2001: A Space Odyssey [see moods], or an ‘ON’ indicator on a piece of hardware [the main server]. It also suggested an eye roaming/looking for the data link between the client and the finance they need.
- The ‘Eye’ let’s call it, sits within a background texture of gunmetal greys and blown out blacks and is switched on [glowing red] and positioned in view when relevant to the slide content, and out of view when not relevant to the slide.. When the server icon [the eye] is NOT in frame and relevant to a particular layout it still effects the background texture [the landscape] but cannot actually be seen within the frame.
- Overlaying this base element, is the icon style for the modules and businesses and any other elements that will require some icon design further down the road. Initially I was thinking something like the signography you see on the ‘Nostromo’ above the doors etc in the movie Alien [see moods]. However my client felt this was too sci-fi for his older clients/investors to cope with and may have been alienating [excuse the pun], so we went down a much more basic literal route regarding the small icon overlays, as can be seen in the final slides..
- The beauty of the core concept [the Eye] is that it can simplified down to a simple red dot or developed up into a full on 3D graphic.
- Clearly, during development the Red Eye became a Blue Eye.. It was felt [quite correctly] that the Red Eye was too threatening and not friendly enough, so we opted for a friendlier blue version of the same concept..Branding, Creative Direction, Digital Art2015
"These thought provoking images re-imagine well loved, iconic, and retro digital characters in real life scenarios. Framing them forever as they munch, invade, race, battle and bleep their way around planet EARTTTTTHHHHHH!!"
If you'd like to find out more about the project then please head on over to the main website.. http://www.8-bitscapes.com.Branding, Creative Direction, Digital Art2013
Various lineart illustration styles..Digital Art, Drawing, Illustration2015
'Instant Upgrader' illustrations for Stuff magazineDigital Art, Editorial Design, Illustration2013
I was briefed to create a 4 page pullout wall chart for Strategic Risk magazine's 'Risk Atlas' supplement.Creative Direction, Illustration, Print Design2014
I was briefed by the editor of Strategic Risk magazine [the fantastic Nathan Skinner] to create a 'cyber warzone' for the cover and related feature article. I was lucky enough to be given as much artistic licence as I needed in order to create a dynamic, exciting image. The overall brief ran in tangent with the feature info-graphic illustration of 'The Hackers Toolkit' also shown here.Art Direction, Digital Art, Illustration2013
Cedar Communications Ltd [London Business School]:
"From London to Dubai soaring real estate prices produce worries about a likely-to-burst bubble. But how do you spot a bubble from a boom?"
Art Direction, Digital Art, Illustration2015
Comm by Popular Science magazine. A collection of ideas with potentially awful unintended consequences.Digital Art, Illustration2015
The brief was to generate a spread illustration to back up the main article entitled "What a Corporation can be". As I was art directing and producing the entire project myself, I decided it might be interesting to mine a lot of unspecific data from the copy and generate a kind of info-graphic overlaid onto a 3D generated Earth and Moon. The idea being that we're a corporate leader, waaaay way in the future, viewing the planet from an orbital space station location, with a data overlay of the planet below us displayed through our personal HUD [head up display]. Obviously to make this work I had to come up with a corporate brand identity too, hence.. 'ENVTECH - Safeguarding Planet Earths future'. And the SEPD [the Sustainable Engineering Processes Division]..Creative Direction, Digital Art, Editorial Design2014